Introducing, LUNA: The Luminous Radiance

Most perfumes try to do way too much the second you spray them. But, this one is different.

Introducing LUNA: THE LUMINOUS RADIANCE

Named after the moon and inspired by Artemis herself—someone who is independent and strong without needing a validation—this scent is calm, clean, and completely honest. It isn’t designed to please everyone around you; it’s designed for YOU.

You know that feeling of stepping outside at night when the air is finally cool and crisp? That’s how Luna starts. A soft, bright citrus. It’s fresh without being sharp.  A light, airy jasmine, topped with a smooth, musky base that sits close to your skin. It’s the kind of scent that lingers in a subtle, almost addictive way.

If you love bold, "look at me" fragrances, Luna probably isn't your vibe. But if you’ve been looking for a scent that feels like a natural part of you rather than a costume, you might be surprised. 

Somewhere along the way, people started thinking that "strong" had to mean "loud." We don’t buy that.

To us, strength is steady. It’s self-assured. It can even be soft. That’s the energy we put into Artemis, and it’s exactly what Luna reflects. It’s not a trend you wear for a season; it’s a staple you wear because it feels right. It’s hard to fully explain Luna because it isn't meant to be over-analyzed. It’s the kind of fragrance you finally "get" after wearing it for a few hours—when you catch a faint hint of it on your sweater and realize, “Oh... this actually feels like me.”

And honestly? That’s all we ever wanted.

Discover LUNA and your moonscent here. For your quiet days, for your bold days, for You.

Also read: The "Moonlight" Glow